Client:AVH - Adapted Vehicle Hire
Objective:AVH, a company specialising in the hire and rental of adapted vehicles for individuals with disabilities, approached CreativWorks to design a rewards card for their new short term hire scheme. The card needed to be both functional and visually appealing to encourage customer loyalty.
Solution:CreativWorks crafted a rewards card that not only reflects AVH’s brand identity but also serves as an attractive keepsake for customers. The card was designed to be an integral part of the customer’s journey with AVH, offering a tangible representation of the value AVH places on their clients.
Design Features:The card design incorporates AVH's brand colours and logo, creating an immediate visual connection to the company. It includes a clear, easy-to-read layout displaying the rewards scheme details, ensuring that cardholders are well-informed of the benefits.
Recognising the importance of accessibility, the card features high-contrast text and imagery that is easily discernible, catering to AVH’s diverse clientele. The design also incorporates a unique identifier for each member, allowing for a personalised experience and easy tracking of rewards.
User Experience:A key focus was on the user experience; the card is designed with a durable finish, comfortable to handle and carry in a wallet, ensuring it withstands frequent use. The inclusion of a QR code provides a quick link to AVH’s online platform, where customers can manage their rewards and view available vehicles.
Outcome:The AVH Rewards Card has successfully launched and is contributing positively to customer retention and satisfaction. The cards have been praised for their design quality and the value they add to the AVH short term hire experience.
Services Rendered:
- Custom Rewards Card Design
- Brand Identity Integration
- User-Centric Layout and Typography
- Accessibility Considerations
- Durable Material Selection
- Digital Engagement through QR Code Implementation
CreativWorks' design for AVH’s Rewards Card is a demonstration of our ability to combine aesthetic appeal with practical functionality, aligning with our client’s mission to enhance service for people with disabilities.
Discover the benefits of thoughtful design with CreativWorks. Contact us to develop your bespoke rewards scheme today.